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Revving up Detroit's entrepreneurial scene: Motor City Match distributes $1.5 Million in cash grants to fuel 38 new and established businesses

Updated: Mar 14



  • Round 22 recipients include 18 new businesses and 20 existing businesses

  • Motor City Match fuels the birth of unique and exciting Detroit ventures, from a dog park brew pub to a cultural haven for Spanish language learners and a neighborhood home and garden center.

  • In Round 22, 88% are minority-owned businesses; 64% are women-owned businesses; and 81% are businesses owned by Detroit residents

  • Motor City Match recently doubled its impact each round due to an influx of funding from the American Rescue Plan Act (ARPA)





APRIL 25, 2023 (DETROIT) – Mayor Mike Duggan and the Detroit Economic Growth Corporation (DEGC) awarded more than $1.5 million in grants to 38 new and established Detroit businesses selected as recipients of Motor City Match’s Round 22 awards. The latest round of funding will help business owners launch new brick-and-mortar businesses and make vital physical improvements to existing neighborhood businesses. This year's awardees include a dog park brew pub, educational programming facility for Spanish language learners, a neighborhood home and garden center, and an array of restaurants, cafes and community gathering spaces. The 18 new businesses will emerge across 16 Detroit neighborhoods, including Core City, Mexicantown, Chalfonte, Brightmoor and Eastern Market. "When we started Motor City Match, many people didn't think there was going to be enough interest in opening small businesses in Detroit to justify the program," said Mayor Duggan. "Now we have opened nearly 150 new businesses with 20 more expected this year. There is no shortage of entrepreneurial talent in Detroit and today's winners are a great example of that. These 18 new businesses will bring new energy and vibrancy to 16 neighborhoods across the city."

This funding cycle has resulted in the distribution of an impressive $1,020,000 in cash grants, which have been awarded to 18 promising new businesses. These grants will enable these businesses to establish a physical presence within the city, contributing to local economic growth. Additionally, $467,300 in grants has been awarded to 20 established businesses to facilitate necessary renovations to their current spaces, thanks to funding from the American Rescue Plan Act. The program confirmed awards to 48 more entrepreneurs in its Business Plan, Develop and Design tracks in addition to the grants. For Detroit businesses still working on their projects, these grants give technical assistance, including business services, training and one-on-one advising. In total, 86 Detroit businesses representing all seven council districts received support from Motor City Match’s 22nd round. “Small businesses are the heartbeat of Detroit, driving innovation, creating jobs and fostering a sense of community that is essential to the city's survival,” said DEGC President and CEO Kevin Johnson, whose organization manages the Motor City Match program. “Supporting these entrepreneurs is not only an investment in the local economy but a commitment to the spirit and resilience of Detroit itself."

Since 2015, Motor City Match has awarded more than 1,700 businesses, resulting in 148 new brick & mortar businesses currently operating throughout the city. Starting with Round 20, the program leverages federal funding from the city’s ARPA allocation to increase both the number of grants and scope of services available. The quarterly grant pool has been increased to $1 million for new businesses and offers up to $500,000 in grants to existing businesses operating in the city for at least one year. Integrating ARPA funding into the program represents a continuation of the city’s efforts to support businesses in combatting the negative economic impact of the pandemic. The DEGC administered over $15 million in Covid relief grants between March 2020 and March 2021 and introduced the Detroit Means Business platform to provide wrap-around services for Detroit businesses. ARPA funding, which was approved last year by Detroit City Council, has allowed Motor City Match and the DEGC to continue those efforts and target support to underserved Detroit entrepreneurs. Motor City Match continues to grow Detroit’s small-business landscape Combined with its other small business programming, DEGC is creating a sustainable small business environment that nurtures new concepts and ideas. Motor City Match offers business owners a wide range of assistance in five tracks Plan, Develop, Design, Cash and Restore. The program helps Detroit entrepreneurs plan, formalize, and launch their business by providing business planning classes, site-selection assistance, financial planning, legal aid, design services and gap funding. Through 21 rounds of the program:


  • Total business open: 148

  • Total businesses under construction: 79

  • Total cash grants: $12.9 million

  • Total leveraged investment: $68 million

  • 81 percent are minority-owned businesses

  • 70 percent are women-owned businesses

  • 66 percent are businesses owned by Detroit residents

  • 1,697 total businesses served


About Motor City Match Motor City Match is a unique partnership between the City of Detroit, the Detroit Economic Growth Corporation (DEGC), the Economic Development Corporation of the City of Detroit (EDC) and the U.S. Department of Housing and Urban Development (HUD). Competitive financial assistance is supported by a broad partnership of Southeast Michigan community development financial institutions and corporations including, Bank of America, Fifth Third Bank, Ford Foundation, Hudson Webber Foundation, JPMorgan Chase & Co., Knight Foundation, The Kresge Foundation, New Economy Initiative and the W.K. Kellogg Foundation. Motor City Match applications are available quarterly. More information is available at www.MotorCityMatch.com


Motor City Match Round 22 Cash Awardees:


Alpino – $35,000

Alps-inspired restaurant and winery

1426 Bagley St.

Corktown, District 6


Cold Truth Freezery – $35,000

Non-dairy ice cream shop specializing in organic and real ingredients

1429 Gratiot Ave

Eastern Market, District 6


Barkside – $45,000

A pub/bar for dogs and their owners

7960 Kercheval Ave

West Village, District 5


Jessie Feliz Learning Center – $50,000

Facility specializing in mastery-based and culturally responsive Spanish language teaching

20441 Schoolcraft Rd

Brightmoor, District 1


KIN – $50,000

Contemporary bar, garden, and event space

4219 3rd Ave

Mexicantown, District 6


Vesper Books & Wine – $50,000

Bookstore, wine bar, and bottle shop

5001 Grand River Ave

Core City, District 6


The New Esquire and Delicatessen– $50,000

Carryout restaurant specializing in corned beef sandwiches at a reasonable price.

10324 Dexter Ave

Dexter-Linwood, District 5


Samaritan Café West – $55,000

Minority-owned restaurant focused on delivering quality

8359 Linwood

Wildemere Park, District 5


CRED Cafe'– $60,000

A neighborhood coffee bar, with hidden cocktail lounge and speakeasy in Detroit’s East Rivertown district

6340 E. Jefferson Ave

Rivertown, District 5


Crumbs Cookie Station – $60,000

A baked goods company that produces a variety of gourmet cookies

500 Manistique, Suite 102

Jefferson Chalmers, District 4


Phorks Grill – $60,000

A restaurant and crab shelling company

20430 W 7 Mile Rd

Evergreen Lahser 7/8, District 1


SIPP Smoothie & Juice Bar – $60,000

Smoothie and juice bar

3439 Woodward Ave

Midtown, District 5


Aroma Cigar Bar & Lounge – $65,000

An upscale cigar bar that offers premium cigars and sprits along with a wide selection of champagnes and wines.

1489 Winder St

Eastern Market, District 5


Detroit Edge Management – $65,000

Management company that manages a modern assisted living facility.

13850 Grand River Ave

Grand River I-96, District 7


The Garden Bug LLC – $65,000

A garden center located in Detroit dedicated to beautification.

4225 W Davison St

Russell Woods, District 7


Black Rose Gallery – $70,000

A community art gallery

16134 Plymouth Rd

Plymouth I-96, District 7


Motor City House of Stone – $70,000

Detroit-based stone slab distributor that specializes in high-quality natural and engineered stone slabs from around the world.

8311 Fenkell St

Chalfonte, District 2


Nepantla Cafe – $75,000

A café serving quality coffee and food.

5410 W Vernor Hwy

Central Southwest, District 6


Motor City Match Round 22 Restore Awardees:

M Fish & Chicken– $25,000

16645 W. Warren Ave

Warren Ave Community, District 7


ACCENT UPHOLSTERING LLC– $25,000

15633 Harper Ave

Outer Drive-Hayes, District 4


Bikes & Coffee– $25,000

1521 Putnam

Woodbridge, District 6


CITY HARDWARE GLASS & SCREEN REPAIR LLC– $25,000

16325 W. Warren Ave

Warren Ave Community, District 7

Coriander LLC– $25,000

14601 Riverside Blvd

Jefferson Chalmers, District 4


DEXTER CHECK CASHING– $25,000

13237 Dexter Ave.

Warren Ave Community, District 7


Fairline Foods Centers INC.– $25,000

16520 W. Warren Ave

Warren Ave Community, District 7


Folk– $15,000

1701 Trumbull St. Suite B

Corktown, District 6


Gates Legacy Holdings LLC– $25,000

19236 Grand River Ave

North Rosedale Park, District 1


In Harmony Café Sweets and More – $25,000

12041 Dexter Ave

Nardin Park, District 7


Mac Galleries LLC– $25,000

18943 Livernois Ave

Bagley, District 2


Me Appliances LLC– $25,000

16826 W Warren Ave

Warren Ave Community, District 7


Nantambu Tax & Financial Services LLC dba STRICKLEN'S TAX SERVICE – $25,000

16247 Wyoming  St

Fitzerald, District 2


Nour & Zee LLC– $25,000

17032 Warren Ave

Warren Ave Community, District 7

CultureDET– $19,000

18943 Livernois Ave

North Rosedale Park, District 2


Royal Car Center– $25,000

16630 W Warren Ave

Warren Ave Community, District 7


Spot Lite– $25,000

2905 Beaufait St

Islandview, District 5


The Congregation Detroit, LLC—$25,000

9321 Rosa Parks Blvd

Boston Edison, District 5


Wheelhouse Detroit– $2,500

1340 Atwater

Rivertown, District 5

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